The EU call on new circular business models

EU Project Horizon 2020
2020 - 2022
Circular Economy
Città di Milano, OpenDot

OpenDot with 27 other European partners won funding from the European Horizon 2020 program through the Reflow project, which aims to make cities more sustainable by analysing and intervening in urban and peri-urban areas.

The ambition of the project is to make cities more "circular," starting with an economic model based on the assumption that waste from a production process is used for subsequent production cycles, so as to reduce waste as much as possible (circular economy).

The current linear, "extract-transform-sell-use-throw-away" model is no longer sustainable today, for society and our planet.

If the prediction that 70 percent of the world's population will live in cities is true, it becomes increasingly urgent that urban centers become not only sustainable places, but also hotbeds of innovation.

That's why Reflow is experimenting with circular solutions on six pilot cities (Amsterdam, Berlin, Milan, Paris, Vejle and Cluj-Napoca) each focused on a specific resource stream to act on: fabric, water, food, building materials, plastics and energy.

The city of Milan has chosen to take action within the food sector, continuing the work begun by Expo 2015 and continued through the Food Policy, dealing with covered food markets, to create and disseminate new solutions that make use of digital technologies.

For this reason, OpenDot participates as a Fab Lab in the implementation of projects that will have as their focus not only technology, but more importantly the direct involvement of citizens, government organizations and sector leaders, thanks to the multidisciplinary approach and co-design methodology.

Project partners, coordinated by Copenhagen Business School, in addition to OpenDot include: Ars Longa, Metabolic, IAAC, MCS Datalabs, Polifactory, Municipality of Cluj-Napoca, Aries, Materiom, P2P Lab, Waag, Grand Paris Fab City, WeMake, INCDTIM, Pakhuis de Zwijger, Fraunhofen Fokus, Dansk Design Center, Agile Heap, BMA Techne, Municipality of Vejle, Volumes, Municipality of Milan, Ecovala, Dyne, Municipality of Amsterdam, and Municipality of Paris.

Case study